Leadership
The Ignite-TEK Team
Multi-Discipline Marketing Experts
Our management team’s call center, technology, and marketplace expertise, combined with our proprietary consumer database and predictive analytics technology, position us to make direct response and per-inquiry media buying more efficient and profitable.
MIKE FERZACCA
CHIEF EXECUTIVE OFFICER
Mr. Ferzacca is an industry veteran with a keen understanding of the opportunities and challenges faced by direct marketers in a multi-channel world. He served as Chief Executive Officer at Ignite Media Solutions, LLC , Chief Marketing Officer of InPhonic Inc. since February 2002 and President of Liberty Wireless since April 2005. Mr. Ferzacca served as Chief Operating Officer of Simplexity, Inc. and its President and Chief Executive Officer from September 2000 to February 2002. From December 1998 to August 2000, he served as Executive Vice President of Talk America Holdings Inc. (alternative name Talk.com.) From September 1991 to August 1998, Mr. Ferzacca held positions as sales Director and Senior Vice President for alternate channels with Cable & Wireless USA, which also included his serving as its Co-Chief Operating Officer from September 1997 to September 1998. From January 1988 to September 1991, Mr. Ferzacca served as Vice President at National Telephone Services, a competitive operator services company. From October 1979 to February 1988, Mr. Ferzacca served as District Sales Manager for the systems division of Xerox Corporation. Mr. Ferzacca holds a B.S. degree in accounting from Villanova University.
BETH APFEL
DIRECTOR, CONTACT CENTER MARKETS
Beth Apfel has worked in the Publishing industry for the past 13 years with Conde Nast, Rodale, Time Inc. and Meredith. Most recently, she was Associate Director at Synapse Group Inc., where Beth focused on Account Management and Business Development. She has a Bachelor's Degree from Marist College.
MAZDA EBRAHIMI
CTO
Mazda Ebrahimi has twenty years of experience in IT and Telecommunications. Prior to joining Ignite-Tek in 2008, Mazda managed client engagements for several government agencies at KForce Government Solutions. Mazda’s past experience includes managing development of Simplexity’s telecom marketplace as Director of IT prior to merger with InPhonic, and managing development of in-hospital pharmacy system for Eclipsys Corporation. Mazda holds a B.S. in Mechanical Engineering and an MBA from the University of Maryland.
KYLE MADDOCK
Marketing
Kyle is an accomplished Creative Director and Marketing Executive with 25 years experience serving in e-commerce customer acquisition and retention as well as creative services. Prior to Ignite, Kyle served as SVP of National Sales for Simply Wireless where he improved sales over 1300% in his tenure while managing DRTV and other relationships. Before that, Kyle served as Director of Marketing for Talk America (formerly Tel-Save Holdings), where he generated 30% of company sales through online channels and oversaw the AOL Long Distance e-commerce channel with over one million online enrollments. Kyle holds a BA from University of Pittsburgh.
HEATHER KRAPF
Director, Client Services
As the Client Services Director, Heather oversees the long-term strategic planning as well as the short term tactical operations of client management ensuring a customer centric approach to managing partnerships. Heather has both passion and success with aligning client expectations to maximize opportunity by way of constant evaluation, research, a customer experience focus and innovation. Heather holds a BA degree in Sociology with a minor in Psychology from Stetson University.
